Services

How will your reputation be tested if the worst hits? And how will you handle it?

With Northbrook’s half-day Crisis Readiness Audit, you’ll get a frank assessment of your preparedness, a prioritised list of vulnerabilities, and practical recommendations you can act on immediately. No jargon. No lengthy reports. Just honest insight.

When a reputational challenge emerges, you need immediate, expert support. I work with you to manage the situation as it unfolds: developing response plans, drafting statements, helping you deal with media enquiries, and working with you to navigate decisions under pressure. Whether it's a cyberattack, product failure, employee dispute, or unexpected media attention, I step in with guidance when it matters most.

The best time to prepare for a crisis is before one happens. I design and facilitate realistic crisis simulations tailored to your business, putting your team through scenarios they might actually face. These exercises reveal gaps in your response capability, build confidence for high-pressure decision-making, and ensure everyone knows their role when a real situation emerges.

Facing journalists, especially during difficult moments, requires preparation and technique. I offer hands-on media training that equips you to handle interviews with confidence, stay on message under pressure, and represent your company effectively in any situation.

Understanding what's being said about your company is the first step in protecting your reputation. I provide ongoing media monitoring to track coverage across national, trade, and local outlets. This alerts you to potential issues before they escalate and helps you identify opportunities to shape the narrative.

Reputational challenges often begin and accelerate on social media. I monitor social sentiment across key platforms to identify emerging concerns, track public perception, and provide early warning of issues that could require a response.

How you communicate with your team during a crisis shapes both their response and your company's ability to recover. I provide practical training for founders and leadership teams on internal crisis communications: what to say, when to say it, and how to maintain trust and morale when your team needs clarity most.